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Saturn Tops Customer Satisfaction

admin — Thu, 16 Jul 2009 22:04:22 +0000

Despite almost going out of business after getting cut and sold by GM, Saturn has topped the charts for customer satisfaction. It’s an honor which usually goes to only luxury auto maker like Aston Martin, BMW and Mercedes – and while some of those names also made this year’s cut Saturn was right up there with the big boys.

The 2009 study showed that a brand or dealership’s treatment of shoppers paralleled their retail sales success. Eight of the top ten brands when ranked by PSI (Prospect Satisfaction Index) also gained market share from 2008 to 2009, while eight of the bottom ten brands when ranked by PSI lost market share from 2008 to 2009. That makes this WIN for Saturn even more substantial, as a brand that faced extinction when General Motors almost cut the brand without a buyer. Luckily, Penske Auto came in to pick up the Saturn name.

What To Do With Unsold Saturn Vue’s

admin — Wed, 08 Jul 2009 12:21:30 +0000

We’ve had the idea of turning unsold Saturn SUV’s like the Vue into moving vans for new owner Penske – but one cartoonist has a viral photo that gives us an even better function for leftover Saturn cars. Or maybe this is a leaked concept for their 2012 Vue model. Regardless, I think everyone would like to see this go into production as soon as the economy turns around…hmm, maybe Saturn should make that a 2015 model.

Penske Saturn Deal is Official

admin — Fri, 05 Jun 2009 15:36:25 +0000

Penske has officially purchased Saturn from struggling car maker General Motors – saving 13,000 jobs and 350 car dealerships. It will only be a matter of time before you can rent a Vue to move out of your apartment. And all future Ion’s will come equipped with trailer hitches. But seriously folks – Robert Penske’s purchase of the company will allow hundreds of car dealers to continue selling automobiles to the public, and save a fraction of jobs compared to what GM is cutting – though it;s still a sweet deal. According to WSJ Online: “GM and Penske have a memorandum of understanding signed, and the deal is considered tentative at this point. Penske declined to disclose the price tag of the Saturn deal. He said the sale is expected to preserve around 13,000 jobs.”

Saturn’s Future As A Mover – Penske Eyes Saturn Bid

admin — Tue, 05 May 2009 17:02:17 +0000

General Motors is dropping brands like a rabbit births bunnies. As it attempts to shed most of their line up, soon-to-be former GM brand Saturn may be purchased by truck renters Penske. This follows interest by Opel (Saturn’s are basically Americanized Open cars) and equity firm Black Oak, which sounds like something out of a Jason Bourne novel. Even Saturn’s dealers have even opted to purchase their prized make. One of the country’s largest dealership groups is stepping up to the plate as a serious contender to take over.

Now Penske Automotive Group (who statistically sell the second most amount of new cars in America, along with truck leasing, shipping/logistics and racing) and at the head of this “Let’s Buy Saturn” pact. Penske has a pretty good history with car brands – they handled the introduction of Smart in North America and the turnaround of Detroit Diesel from a money-losing operation into profit-generation. Roger Penske, chairman of the company, has some stiff competition when it comes to picking up Saturn, but he’s got a pretty nice track record to back him up.