So Penske – How About That Saturn Deal?
Remember earlier this year when we announced moving van renters Penske would buy out Saturn & possible keep it alive? Well, it’s still on…allegedly. A recent Automotive News (sub. req.) article talked of Roger Penske, 72, an auto magnate who saved Detroit Diesel, will take control of the cast-off General Motors brand. No one at the company will speak of this takeover until after the deal goes through, which could happen this week…maybe. Dealers already know if Penske takes up the challenge, he intends to remake Saturn with less generous operating rules and a smaller factory organization to support it.
The car maker is ready for a makeover – and probably has no choice in the matter. We may know more by week’s end – and hope Saturn can still be saved.
pic: TopSpeed
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