Saturn Tops Customer Satisfaction
Despite almost going out of business after getting cut and sold by GM, Saturn has topped the charts for customer satisfaction. It’s an honor which usually goes to only luxury auto maker like Aston Martin, BMW and Mercedes – and while some of those names also made this year’s cut Saturn was right up there with the big boys.
The 2009 study showed that a brand or dealership’s treatment of shoppers paralleled their retail sales success. Eight of the top ten brands when ranked by PSI (Prospect Satisfaction Index) also gained market share from 2008 to 2009, while eight of the bottom ten brands when ranked by PSI lost market share from 2008 to 2009. That makes this WIN for Saturn even more substantial, as a brand that faced extinction when General Motors almost cut the brand without a buyer. Luckily, Penske Auto came in to pick up the Saturn name.
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