Saturn is trimming down the names of its hybrid line after recognizing that the moniker “Green Line” was not practical. Saturn’s most popular hybrid, the Saturn Vue Green Line 2 Mode Hybrid, was becoming “hard to write a short sentence about,” says Saturn Spokesman Mike Morrissey. An updated of version of the vehicle is due […]
Saturn recently launched ImSaturn.com, a social media site for everything related to Saturn. The site includes a variety of features for its 1500 + members including the latest Saturn news, videos, photos and events.
Since the late 80’s Saturn cars were marketed with the small town, heartfelt theme. Last year Eric Hirshberg, creative director at L.A. ad agency Deutsch took a new approach after research showed that Saturn had outgrown the old approach. The “rethink” campaign last year challenged consumers ideas of strength and sophistication. The […]